We undertook an overall business and brand architecture review with the directors of company. From this, the offering to customers was simplified and a single, unified brand was created.



Research guided the brand towards the name Avante. This was to be a modern, quality brand that was accepted by interior specifiers. Through development of the brand, it was essential to create an architecturally crafted brand identity.



Initial designs of the Avante brochure combined product features, lifestyle and architectural photography and technical drawings with important specifications.