We specialise in digital website design and advertising, but we're also big lovers of print. Thomas Dornan's Ltd, a professional printers with over 165 years' experience, approached us with a simple brief 'maximise the opportunities presented within the hospitality business'. We rose to the challenge.
Before we did anything, we carried out a series of feasibility studies. This identified a clear and exciting gap in the web-to-print market. The business was named Print Waiter and full brand identity and guidelines were created.
We created the UK's first, fully customisable web to print solution for the hospitality industry. The website design has many complexities; it is responsive, content managed, contains a bespoke in-line editing suite, supports multi-lingual and is a secure digital e-commerce platform.
The brand catalogue of materials were designed to reflect the nature of this modern web-to-print brand. Our designers researched and developed over 150 unique menu designs which were then expanded to form full suites of hospitality promotional materials.
Our next task was to excite and inform individual independent hotels, bars and restaurants across the UK with a series of emailers, direct mail and targeted inserts in hospitality trade publications.
Since launching in 2016, Print Waiter continues to receive over 1,000 hits per week. It's an innovative brand that's going from strength to strength, providing a valuable service to the hospitality industry.