Few clients have the potential to change lives. However, with Medipex Healthcare Innovation Hub backing, OPSL created a revolutionary patented Organ Preservation Solution. Prior to launch, we carried out insightful research before strategic planning. Finally, we created the brand name, identity, packaging design, corporate collateral and a professional responsive website design that reflected its medical credentials.
Quality. Professionalism. Assurance. These were the three essential truths that this new brand should convey. Typography and graphics should be surgically clean. Photography, by Matt Davis, captured renowned surgeon Professor Peter Lodge MD FRCS FEBS in surgery and consultation to inject a calm professional confidence.
A professional digital presence was required for OPSL to reflect the revolutionary nature of this innovative new product. The website design and layout is confident and clinical, whilst highlighting the people behind the breakthrough and the benefits it can bring. The use of infographics throughout also help to clearly explain the product process and benefits.