Clarity Arts is a quality, handmade interiors and furniture company based in Yorkshire. We worked closely with the management team to deliver business insights to form a brand architecture, guidelines, stationery and livery.
Brand guidelines ensure consistency, essential in building meaningful customer relationships. Branding is as much about showing personality, as it is style.
Integrity and quality were the two focus points when we hand-crafted the bespoke logo, icon and typeface. The logo reflects the Clarity Arts work in bringing together modern and traditional. Three base colours of GF Smith Colorplan papers were chosen for the stationery suite. All pieces designed were printed with a debossed white foil logo for understated elegance.